Gratefulness

Gratefulness

Thanksgiving is by far my favorite holiday. Perhaps it’s because it’s the least commercialized holiday. It’s really a throwback day. It’s countercultural now. Sitting around with those you love (OK, and Uncle Dick too) and taking the whole day just to be together. Perhaps it’s because of the food. I love a turkey dinner with all the fixings. But I think mostly I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have. Most of us reading this on the internet have a lot. When you think about it, we have more than most generations could have ever dreamed of. But most of the time, many of us – me included – focus on what we don’t have. It’s an irritating human disease to always feel wanting, even when we are in the midst of a banquet. Don’t get me wrong. Sure, there’s a lot I’d like to see changed in the world. But for one day, let’s enjoy the blessings that we have. And, let our gratitude enable us to be generous this season to those less fortunate. Happy Thanksgiving...
Change Your Name, Watch Revenue Drop

Change Your Name, Watch Revenue Drop

We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful. The organization was rolling along and then one year, all of their metrics plummeted. At first, we thought there must be a data issue. But when we talked with them, they happened to say, “We did change our name last year. Could that have had any effect?” Why, yes, yes it could. One of the great, sad, consistencies in this business is seeing good nonprofit organizations shoot themselves in the foot over and over again with poorly executed name changes. If your organization is considering a name change, please do some research. I suggest reading our friend Jeff Brooks’ blogs on the topic. He has six: http://www.futurefundraisingnow.com/.services/blog/6a0120a59ccea7970b0120a5f38fe5970c/search?filter.q=name+change Hopefully, that will encourage to do some research of your own constituents so you completely understand how they are going to respond. There is a right way and a wrong way to do this. And the wrong way is very...