An Iconic Bull and Philanthropy

An Iconic Bull and Philanthropy

This week we have a guest post from our good friend and experienced Fundraising Strategist, Lonnie Kirby. Lonnie has worked on both the nonprofit and the agency side for over 30 years serving organizations including The Red Cross and The Salvation Army. If you have visited the financial district in New York City’s lower Manhattan you may have seen the iconic “Wall Street Bull”. The symbolism of this bull represents the confidence and strength underpinning our economy. When economic macro-trends are strong and growing the stock market is referred to as a Bull Market. WE ARE IN A BULL MARKET! Strong and confident, the current stock market may become one of the very best on record. So what does a bull market – and an iconic bull – have to do with philanthropy? In the June 12, 2017 Giving USA press release announcing their Annual Report on Philanthropy for 2016 it was noted: “…an example of the link between the economy and charitable giving trends, giving by individuals has historically correlated with changes in such national-level economic indicators as personal consumption, disposable personal income and the Standard & Poor’s 500 Index.” The Standard and Poor’s 500 index (as well as other stock market indices) are at record highs. While this macro-trend has not impacted everyone and is not a guarantee, it does serve as a directional barometer that should be noticed, noted and incorporated into your fundraising plans. How to capture this opportunity, now? With four months until the end of the year, now is the time to pause and carefully consider a plan of action between now and December...