Strategies to help you win new donors, lift the performance of current donors and keep active donors longer


One of the great joys of working at Analytical Ones is that we are free to follow wherever the data leads.

Stop Worrying about Artificial Intelligence – Start Focusing on Augmented Intelligence

This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here. The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. By that they mean leverage the data you already have with capable analysts. We could not agree more. If you have followed this blog very long, you will know one of our repetitive (and languishing) topics is the amount of resources some nonprofits spend on CRM systems compared to the amount they spend on people to gain insights from their current data. No CRM system will bring your organization insights. I think one of the common misconceptions is thinking: if only I had a state of the art database, all my decisions would be so much easier. What we have seen over and over again is that you don’t need to have a complex CRM system to enable insights. You just need some smart analysts. So, before you budget $X million on a new CRM system, try contracting with an analytics company for a year, and see if they can’t deliver the insights you require at a fraction of the...

Empathy is the New Black

We are in an era of purposeful business driven by collaboration, inclusion, and the notion of leaving the world a better place. Empathy is the NEW BLACK.

Everyone is a Customer

In the world of social media, there is no distinction between your “internal audience” and “external audience.”

Five Marketing Trends for 2018

This series of blogs will address each of the trends in a recent Forbes article and share our perspective of how the nonprofit industry should address each to maximize fundraising.


I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.

Building Trust

This is the third guest post in a blog series by Steven Screen of The Better Fundraising Company. You can find links here to Part I and Part II. Ask, Thank, Report, Repeat In the last post we noted that the organizations that take their donors through the circle of “Ask, Thank, Report, Repeat” multiple times tend to build relationships and revenue over time. Because by building trust you increase your chances of getting another gift. But when most organizations zoom out to 40,000 feet to look at their communications, they find that they do this: Ask, Ask, Ask, Ask, e-news, Ask, Ask, Annual Report, Ask Or this: Ask, Ask, Brag, Ask, Ask Many smaller organizations just see this: Ask, Event Prescriptive for Majors, Approximate for Mass For your mass donor communications, it’s too expensive to take each donor exactly through each step, in order. That’s why successful fundraising organizations almost always develop an ongoing stream of communications that hit all of the notes often enough. Maybe that’s 6 appeals and 3 newsletters, and customized Thank You/Receipt packages. But maybe it’s 12 appeals and 12 newsletters. Or maybe it’s 4 appeals and 2 newsletters. The numbers are dependent on your file size and its responsiveness (and a few other things). They key is to hit the notes that need to be hit to build trust and relationship. But for major donors, you can and should take your donor through each step. The Major Gifts Officers who take each donor through the Ask, Thank, Report system have great success. For instance, they make damn sure their donors have been well...

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