Strategies to help you win new donors, lift the performance of current donors and keep active donors longer
Tax Reform 2018: All Eyes on Mids
In the case of 2018 tax reform, segmenting donors in our national survey by their past giving levels reveals an important piece of the story.
Bearing Down
Many people that work in the numbers business, including us, have been saying for a while now that the stock market is overcooked, and a big correction is inevitable.
Facts
One of the great joys of working at Analytical Ones is that we are free to follow wherever the data leads.
Our Top 5 Most Popular Blogs of 2017
As we start 2018, we want to share our top 5 most popular blogs of 2017. Take a look at the list in case you missed them. We hope you find them helpful!
Don’t Just Be Smart – Be Emotionally Intelligent
As someone who has managed a number of analysts, I’ve found that “smart” is only minor variable in the algorithm of success.
Stop Worrying about Artificial Intelligence – Start Focusing on Augmented Intelligence
This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here. The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. By that they mean leverage the data you already have with capable analysts. We could not agree more. If you have followed this blog very long, you will know one of our repetitive (and languishing) topics is the amount of resources some nonprofits spend on CRM systems compared to the amount they spend on people to gain insights from their current data. No CRM system will bring your organization insights. I think one of the common misconceptions is thinking: if only I had a state of the art database, all my decisions would be so much easier. What we have seen over and over again is that you don’t need to have a complex CRM system to enable insights. You just need some smart analysts. So, before you budget $X million on a new CRM system, try contracting with an analytics company for a year, and see if they can’t deliver the insights you require at a fraction of the...
Empathy is the New Black
We are in an era of purposeful business driven by collaboration, inclusion, and the notion of leaving the world a better place. Empathy is the NEW BLACK.
Everyone is a Customer
In the world of social media, there is no distinction between your “internal audience” and “external audience.”
Five Marketing Trends for 2018
This series of blogs will address each of the trends in a recent Forbes article and share our perspective of how the nonprofit industry should address each to maximize fundraising.
Gratefulness
I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.