Strategies to help you
win new donors, lift the performance of current donors and keep active donors longer
Pledge Conversion Recommendation
I have a crazy idea to convert your lapsed donors into monthly sustainers.
Are My Response Rates Statistically Significant?
A quick how-to guide to help you measure your response rates.
People First, CRM Second
Do you have the right people, who can use your data to solve your problems?
Retiring the Term “Donor Engagement”
Language is important.
Postage Going Up
Considering the impact of a few cents.
Improving the Acquisition Experience
It’s time for something new.
My Fall Mailbox
What my mail taught me about market trends.
Fundraising Trends for 2019
What do you think will happen in 2019?
Analysis, Plus One
Let us be curious with your data.
The Exponential Importance of Second Gift Timing
Who knew the importance of the first three months?