Strategies to help you win new donors, lift the performance of current donors and keep active donors longer

Bearing Down

Many people that work in the numbers business, including us, have been saying for a while now that the stock market is overcooked, and a big correction is inevitable.


One of the great joys of working at Analytical Ones is that we are free to follow wherever the data leads.

Stop Worrying about Artificial Intelligence – Start Focusing on Augmented Intelligence

This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here. The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. By that they mean leverage the data you already have with capable analysts. We could not agree more. If you have followed this blog very long, you will know one of our repetitive (and languishing) topics is the amount of resources some nonprofits spend on CRM systems compared to the amount they spend on people to gain insights from their current data. No CRM system will bring your organization insights. I think one of the common misconceptions is thinking: if only I had a state of the art database, all my decisions would be so much easier. What we have seen over and over again is that you don’t need to have a complex CRM system to enable insights. You just need some smart analysts. So, before you budget $X million on a new CRM system, try contracting with an analytics company for a year, and see if they can’t deliver the insights you require at a fraction of the...

Empathy is the New Black

We are in an era of purposeful business driven by collaboration, inclusion, and the notion of leaving the world a better place. Empathy is the NEW BLACK.

Everyone is a Customer

In the world of social media, there is no distinction between your “internal audience” and “external audience.”

Five Marketing Trends for 2018

This series of blogs will address each of the trends in a recent Forbes article and share our perspective of how the nonprofit industry should address each to maximize fundraising.


I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.

Subscribe to receive our weekly blog posts on how to win, lift and keep