The Power of a Major Donor Model

The Power of a Major Donor Model

  Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients. What are the odds of any donor reaching major donor status? About 1 in 1500 What are the odds of a donor with a net worth of $1 million becoming a major donor? About 1 in 900 What are the odds of a donor whose first gift is $100 or more becoming a major donor? About 1 in 400 What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor? About 1 in 4 Any...

Major Donor Moves Management is Like a Game of Chess

The key to success in major donor moves management is the same as a game of chess. The victor is most often the player with the thought out plan of attack, not the one that uses random tactics and haphazard moves. Each move sets up the next move in a coordinated approach to victory. And that is the secret to successful moves management. Each “move” or cultivation activity is designed to get you to the next move. Just putting a major donor or a major donor prospect into a series of high touch communications in the hopes of obtaining a large gift someday is not moves management. Each major donor or qualified major donor prospect should have his/her own coordinated approach that leaves the donor prime for the solicitation. And with each activity, the goal is to set up the next move. For example, for a client that Analytical Ones is currently providing major donor consulting services to, we have identified several donors that have the potential for larger gifts. Since the nonprofit is in the process of developing a 3 year strategic plan, we are going to use the opportunity to engage our prospects in the planning process. But that move is not taken until our second and third cultivation activities have been identified and developed. And while obtaining feedback from these prospects is the objective of the initial conversation, the goal is to secure the second move. And that second move will be different for each prospect/donor depending on their current engagement level with the organization. One donor may be invited to lunch with the Chairman of the Board,...