Not all donors are candidates for giving larger gifts or moving into a monthly giving program. Some donors don’t have the affinity to your organization and others might not have the ability to give more. So how do we find the donors that are most likely to upgrade or become monthly givers? By using data modeling.
By using data modeling, Analytical Ones can help your organization identify the donors that are most likely to upgrade and have the propensity to give larger or more frequent gifts.
Wealth screenings can only get you so far, it can help identify those with capacity but it does not identify affinity. Data modeling uses your historical giving data in combination with demographic, economic and social data variables and then through the use of a statistical modeling process called logistic regression identifies the data variables that are significant to your organization. The model is built on your data, and your data alone and then back-tested to ensure that we can provide you with return on your investment.
For a case study demo on our modeling process, click here to contact us.
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