Our Top 5 Most Popular Blogs of 2017

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Happy New Year! As we start 2018, we wanted to take a moment to thank for your reads, comments, and shares over the last year. We hope you were able to use a few of our analytical insights to grow your fundraising program.

Last year, our most popular posts focused on major donors’ first channel of giving, gift size by generation, statistical significance in testing, acquisition strategies, and trends among successful nonprofits.

In case you missed any of these posts, here are the links to our top 5 blogs of 2017:

  1. Major Donors – In the Beginning
  2. Granny’s $5 Birthday Surprise Won’t Cut It Any Longer
  3. Response Rate Testing and Statistical Significance
  4. More is Not Always More (Acquisition Strategy)
  5. Success Stories

Thank you and here’s to a great 2018!!

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