Meet the Partners

We are analysts, researchers, marketers and fundraisers

Bill Jacobs

Founder & Managing Partner

Over the last 20 years, Bill has studied donor behavior. He’s known for turning complex data relationships into easily understood fundraising insights. Bill founded Analytical Ones in 2002 with a vision to start a company where he could leverage his quantitative skills to make the world a better place. Analytical Ones now serves hundreds of clients. And while he is proud of the company’s growth, his real love is helping fundraising agencies and nonprofit organizations raise more money. Bill has college degrees in sociology, business, and poetry. He has taught university courses in advertising, marketing, statistics and sociology. Bill is a frequent speaker for fundraising conferences in the US, Canada and the UK. When he’s not helping organizations leverage data into strategies, he enjoys listening to his wife Sonya sing, driving his youngest daughter Abby to volleyball practice, visiting his oldest daughter Andi at Canadian Mennonite University in Winnipeg and riding his bicycle on the beaches of Hilton Head Island.  

Joe Churpek


Joe is our idealist. If it exists, it can be improved. If it can be dreamed, it can be created. This is one of the internal dynamics at Analytical Ones that keeps us innovative and why Joe oversees Product Delivery and New Product Development. His innovations in predictive modeling and segmentation strategy have lifted Analytical Ones from a reliable reporting source to a prescriptive analytics powerhouse and essential strategy partner for agencies and non-profits. He lives in Wooster, Ohio with his wife Chelsea and daughters, Ellie and Juliet – to whom he would give the entire world.    

Lynn Howes


Lynn is the extrovert of the group. She’s also an eternal optimist and can turn any downward data trends into areas of opportunity for her clients. As quoted by one of her clients, “she can make numbers really interesting!” Lynn is a true fundraiser at heart. For six years, she worked for the Red Cross as the director of development and communications during some of the most destructive natural and man-made disasters in the history of the organization. Ask her to share one of her stories from her time at the Red Cross and you won’t be disappointed. Lynn has a journalism degree from Arizona State University and like most journalism majors, she has plans to write a book…one day. She lives in Redondo Beach, CA with her husband and 140-pound dog, Simcoe.  

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