Meet the Partners
We are analysts, researchers, marketers and fundraisers
Founder & Managing Partner
Over the last 20 years, Bill has studied donor behavior. He’s known for turning complex data relationships into easily understood fundraising insights.
Bill founded Analytical Ones in 2002 with a vision to start a company where he could leverage his quantitative skills to make the world a better place. Analytical Ones now serves hundreds of clients. And while he is proud of the company’s growth, his real love is helping fundraising agencies and nonprofit organizations raise more money.
Bill has college degrees in sociology, business, and poetry. He has taught university courses in advertising, marketing, statistics and sociology. Bill is a frequent speaker for fundraising conferences in the US, Canada and the UK.
When he’s not helping organizations leverage data into strategies, he enjoys listening to his wife Sonya sing, driving his youngest daughter Abby to volleyball practice, visiting his oldest daughter Andi at Canadian Mennonite University in Winnipeg and riding his bicycle on the beaches of Hilton Head Island.
“If you can dream it, Joe can do it.”
This is one of the internal dynamics at Analytical Ones that keeps us innovative and why Joe oversees Product Delivery and New Product Development.
Over a 10-year career, Joe has managed all aspects of research. His predictive models help turn low-value donors into loyal major donors. His surveys and focus groups bring donor-based insights to plot bold new courses for your organization. He also manages the analysts at our Ohio office.
Joe has undergraduate and master’s degrees in Sociology. He lives in Wooster, Ohio with his wife Chelsea and daughter Ellie. He’s a jack of all trades who plays guitar in a band, plays ice hockey and is a volunteer facilitator for his church’s youth community.
Lynn is the extrovert of the group. She’s also an eternal optimist and can turn any downward data trends into areas of opportunity for her clients. As quoted by one of her clients “she can make numbers really interesting!”
Lynn is a true fundraiser at heart. For six years, she worked for the Red Cross as the director of development and communications during the most destructive natural and man-made disasters in the history of the organization. Ask her to share one of her stories from her time at the Red Cross and you won’t be disappointed.
Lynn has a journalism degree from Arizona State University and like most journalism majors she has plans to write a book…one day. When she’s not working, Lynn can be found in the backwoods of Colorado camping, hiking or fly fishing with her husband and 140-pound dog Simcoe.
Since Sumarie started work at CARE in 1993, her career has been in direct marketing, working at both nonprofits and agencies. Her strength is turning analytics insights into direct marketing strategy.
Sumarie has both bachelor’s and master’s degrees in mathematics. Her goal has always been to use math to build a better world. Working with nonprofits at Analytical Ones lets her do exactly that.
Prior to joining Analytical Ones, she was at one of the US’s leading nonprofit agencies and lead a team of six Account Directors who managed the direct response, integrated marketing and online fundraising programs for Salvation Army clients throughout the US.
Sumarie and her husband Keith live in a renovated 1910 farmhouse in the city of Atlanta where they enjoy drinking sweet tea on their front porch and hiking and playing with their dogs Shyla and Maggie.