Meet the Partners

We are analysts, researchers, marketers and fundraisers

Bill Jacobs

Founder & Managing Partner

Bill Jacobs brings over 20-years research and analytics experience to Analytical Ones clients. His specialty is in the area of direct response fundraising. He is recognized for leveraging data into marketing insights.

Bill’s work has been featured in Newsweek, Forbes and Business Week magazines as well as the New York Times and the Chicago Tribune newspapers. He has also been a guest on the CNBC program On The Money and regularly blogs about nonprofit fundraising.

Bill has a Master’s degree in Sociology, a Bachelor’s degree in business and a minor in poetry.

When he’s not helping organizations leverage data into strategies, he is listening to his wife Sonya sing arias, driving his daughters Andi and Abby to volleyball practice, or riding his bicycle on the beaches of Hilton Head Island.

Joe Churpek


Joe Churpek is a primary research professional who has conducted surveys and focus groups for a diverse client list including top national brands, state and local governments, private healthcare agencies and charitable organizations. As a Survey Specialist for RTI International, one of the world’s premier research institutes, he assisted the U.S. Department of Health and Human Services in conducting the largest survey of health care costs in the United States.

He has worked on the agency side as a direct response analyst conducting customer segmentation, lifetime value, and bench-marking studies for nonprofit organizations.

Joe’s Master’s degree is in Applied Sociology. He is a baseball and hockey nut and also a music geek. After a decade of moving around the country, he’s returned home with his wife to their beloved O-H-I-O.

Lynn Howes


Lynn Howes has been a fundraiser, marketer and strategist for nonprofits since 2001. Her experience includes working as an agency strategist collaborating with her clients to raise over $200 million annually and increase ROI through the use of data analytics and statistical models for direct mail, major donor, planned gifts and online giving programs. She also spent six years as a development director at the American Red Cross where she had the opportunity to serve during the most destructive natural and man-made disasters in the history of the organization.

Lynn was recently elected to the Board of Directors for, a nonprofit crowdfunding website that helps animal welfare and wildlife conservation nonprofits.

She has a Bachelor’s degree in Journalism from Arizona State University and resides in Colorado with her husband and South African Boerboel (dog).

Sumarie Forrester


Sumarie Forrester has over 20 years’ experience in direct response fundraising, including Direct Marketing, Digital Marketing, Annual Giving and Fundraising.

After receiving her Bachelor’s degree in math, she started her career building credit scoring models for financial institutions.  In 1993, she started work at CARE as a Marketing Analyst in the Direct Marketing Department before making a transition to managing the Annual Giving program for $1,000+ donors.

Sumarie joined Grizzard Communications in 1999 helping The Salvation Army to raise money through direct mail, integrated marketing and digital fundraising.

Her last position at Grizzard was Vice President leading a team of 6 Account Directors with responsibilities throughout the US and managing the Direct Response programs for Salvation Army clients throughout 9 states.

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