Meet the Partners

We are analysts, researchers, marketers and fundraisers

Bill Jacobs

Founder & Managing Partner

Over the last 20 years, Bill has studied donor behavior. He’s known for turning complex data relationships into easily understood fundraising insights.


Bill founded Analytical Ones in 2002 with a vision to start a company where he could leverage his quantitative skills to make the world a better place. Analytical Ones now serves hundreds of clients. And while he is proud of the company’s growth, his real love is helping fundraising agencies and nonprofit organizations raise more money.


Bill has college degrees in sociology, business, and poetry. He has taught university courses in advertising, marketing, statistics and sociology. Bill is a frequent speaker for fundraising conferences in the US, Canada and the UK.


When he’s not helping organizations leverage data into strategies, he enjoys listening to his wife Sonya sing, driving his youngest daughter Abby to volleyball practice, visiting his oldest daughter Andi at Canadian Mennonite University in Winnipeg and riding his bicycle on the beaches of Hilton Head Island.  

Joe Churpek


Joe is our idealist. If it can be dreamed, it can be created. If it already exists, it can be improved.


This is one of the internal dynamics at Analytical Ones that keeps us innovative and why Joe oversees Product Delivery and New Product Development. His innovations in predictive modeling and segmentation strategy have lifted Analytical Ones from a reliable reporting source to a prescriptive analytics powerhouse and essential strategy partner for agencies and non-profits.


He lives in Wooster, Ohio with his wife Chelsea and daughters, Ellie and Juliet – to whom he would give the entire world.    

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