You’ll remember that we posted the findings from our Tax Study* back in March (see the findings here). The main finding from that was while less than a third of Americans itemize their deductions, as many as 75% of donors who give $1,000 or more to charity each year itemize their charitable deductions.
General donors (under $1k annually) and Major donors ($10k+) are mostly immune to the changes to the tax code for 2018. However, nine percent of Mid-level donors ($1,000 to $9,999 annual) report that they will have a significant decrease in giving next year in response to the change.
A client recently asked if we expect those changes to affect any one nonprofit category more than another. The answer is – Not really.
Animal Welfare and Environmental causes have a very slightly higher percentage of donors who say that they will decrease their giving, and donors to Arts organizations – for whatever reasons – have a lower percentage of donors who say that they will decrease their giving.
But, overall, percentages are similar across the board. Again, the issue seems not to be with the category that the donor donates to, but with the amount of their giving. So, focusing on that $1,000-9,999 group no matter your nonprofit category is key.
*Tax Study co-sponsored by The Donlon Agency and Analytical Ones.