Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Analytical Ones™ Data Your Donors Will Love ## Posts - [Midyear Forecast](https://www.analyticalones.com/midyear-forecast/) - [Is the Increasing Age of Your New Donors a Concerning Trend?](https://www.analyticalones.com/is-the-increasing-age-of-your-new-donors-a-concerning-trend/) - [Choose A1OI Rather than AI](https://www.analyticalones.com/choose-a1oi-rather-than-ai/) - [The Secret about Last Fall](https://www.analyticalones.com/the-secret-about-last-fall/) - [Prevailing Over the Fear of Uncertainty](https://www.analyticalones.com/prevailing-over-the-fear-of-uncertainty/) - [The Economic Fundraising Forecast for 2023](https://www.analyticalones.com/the-economic-fundraising-forecast-for-2023/) - [The State of Data Woes in 2022](https://www.analyticalones.com/the-state-of-data-woes-in-2022/) - [Why We Labor](https://www.analyticalones.com/why-we-labor/) - [Mentors: Phil Stolberg](https://www.analyticalones.com/mentors-phil-stolberg/) - [Mentors: Steven Screen](https://www.analyticalones.com/mentors-steven-screen/) - [Mentors: Jon Van Wyk](https://www.analyticalones.com/mentors/) - [Mentors: Kooros Mahmoudi](https://www.analyticalones.com/mentors-kooros-mahmoudi/) - [A Quick Way to Forecast Your December Revenue this Year](https://www.analyticalones.com/a-quick-way-to-forecast-your-december-revenue-this-year/) - [Introducing S.O.R.T.: Simple Online Reporting Tool](https://www.analyticalones.com/fed-up-with-campaign-reporting-introducing-s-o-r-t-simple-online-reporting-tool/) - [Thankful for Jennifer](https://www.analyticalones.com/thankful-for-jennifer/) - [Thankful for Alanna](https://www.analyticalones.com/thankful-for-alanna/) - [Thankful for Mary](https://www.analyticalones.com/thankful-for-mary/) - [Thankful for Sara](https://www.analyticalones.com/thankful-for-sara/) - [Thankful for Matthew](https://www.analyticalones.com/thankful-for-matthew/) - [Is Mail Still a Viable Origin for Mid/Major Donors?](https://www.analyticalones.com/is-mail-still-a-viable-origin-for-mid-major-donors/) - [It’s not just the information that’s important; it’s how you present it](https://www.analyticalones.com/its-not-just-the-information-thats-important-its-how-you-present-it/) - [“GO BIG” ISN’T ALWAYS BEST](https://www.analyticalones.com/go-big-isnt-always-best/) - [Twenty Years of Knowing More](https://www.analyticalones.com/twenty-years-of-knowing-more/) - [Sometimes how you say it is more important than what you’re saying](https://www.analyticalones.com/sometimes-how-you-say-it-is-more-important-than-what-youre-saying/) - [Giving (SPAM) Tuesday](https://www.analyticalones.com/giving-spam-tuesday/) - [Are You About to Lose a Client?](https://www.analyticalones.com/are-you-about-to-lose-a-client/) - [Mid year fundraising check up](https://www.analyticalones.com/what-does-pandemic-fundraising-do-to-file-composition/) - [The Regression to the Mean has Begun](https://www.analyticalones.com/the-regression-to-the-mean-has-begun/) - [Echoes of the Dot-Com Bust](https://www.analyticalones.com/echoes-of-the-dot-com-bust/) - [Micro-Sustainers to Lapsed Donors](https://www.analyticalones.com/micro-sustainers-to-lapsed-donors/) - [Part VII: How Analytical Ones Will be Using AI](https://www.analyticalones.com/part-vii-how-analytical-ones-will-be-using-ai/) - [Part VI: The Environmental Impact of AI](https://www.analyticalones.com/part-vi-the-environmental-impact-of-ai/) - [Part V: Why Algorithm Bias Matters](https://www.analyticalones.com/part-v-why-algorithm-bias-matters/) - [Understanding Donor Trends with the Single-Largest Gift Cohort Analysis (SLG-CA)](https://www.analyticalones.com/understanding-donor-trends-with-the-single-largest-gift-cohort-analysis-slg-ca/) - [First-half of 2025 Trends in Fundraising](https://www.analyticalones.com/first-half-of-2025-trends-in-fundraising/) - [Part IV: The Complexities of Implementation](https://www.analyticalones.com/part-iv-the-complexities-of-implementation/) - [Part III: Data Privacy Concerns (Why We Should Be Cautious About Using AI)](https://www.analyticalones.com/part-iii-data-privacy-concerns-why-we-should-be-cautious-about-using-ai/) - [Part II: Accessibility Challenges of AI](https://www.analyticalones.com/part-ii-accessibility-challenges-of-ai/) - [Part I: A Brief History of Other “Game Changing” Technologies](https://www.analyticalones.com/part-i-a-brief-history-of-other-game-changing-technologies/) - [New Blog Series on Artificial Intelligence](https://www.analyticalones.com/new-blog-series-on-artificial-intelligence/) - Bill Jacobs analytics New Blog Series on Artificial Intelligence https://www.analyticalones.com/new-blog-series-on-artificial-intelligence/ - [The Privatization of the United State Postal Service](https://www.analyticalones.com/the-privatization-of-the-united-state-postal-service/) - [The Ontario Nonprofit Network (ONN) State of the Sector Survey](https://www.analyticalones.com/the-ontario-nonprofit-network-onn-state-of-the-sector-survey/) - [Give your donors a rest from fundraising? It’s going to cost you!](https://www.analyticalones.com/give-your-donors-a-rest-of-fundraising-its-going-to-cost-you/) - [Fundraising Forward](https://www.analyticalones.com/fundraising-forward/) - [Test First Class Postage this Fall](https://www.analyticalones.com/test-first-class-postage-this-fall/) - [Top 5 Mistakes: #1 Stopping New Donor Acquisition](https://www.analyticalones.com/top-5-mistakes-1-stopping-new-donor-acquisition/) - [Top Mistakes: #2 Not Mailing Major Donors](https://www.analyticalones.com/top-mistakes-2-not-mailing-major-donors/) - [Top 5 Mistakes: #3 Chasing Younger Donors](https://www.analyticalones.com/top-5-mistakes-3-chasing-younger-donors/) - [Early Returns](https://www.analyticalones.com/early-returns/) - [Top 5 Mistakes: #5 CRM Expectations](https://www.analyticalones.com/top-5-mistakes-5-crm-expectations/) - [Top 5 Mistakes: #4 Legacy “No-Mail” Flags](https://www.analyticalones.com/top-5-mistakes-4-legacy-no-mail-flags/) - [One More Gift from Sustainers](https://www.analyticalones.com/one-more-gift-from-sustainers/) - [How Fundraising Will Evolve](https://www.analyticalones.com/how-fundraising-will-evolve/) - [Forecasting the Demise of the Boomer Donor](https://www.analyticalones.com/forecasting-the-demise-of-the-boomer-donor/) - [Introducing A1F²: Analytical Ones Forecasting Fundraiser](https://www.analyticalones.com/introducing-a1f²-analytical-ones-forecasting-fundraiser/) - [Measuring Speedy Gratitude](https://www.analyticalones.com/measuring-speedy-gratitude/) - [Grateful](https://www.analyticalones.com/grateful/) - [Giving Tuesday: Is it still working for you?](https://www.analyticalones.com/giving-tuesday-is-it-still-working-for-you/) - [Why Your Organization Should be on an October-September Fiscal Year](https://www.analyticalones.com/why-your-organization-should-be-on-an-october-september-fiscal-year/) - [The More You Know](https://www.analyticalones.com/the-more-you-know/) - [A1S Selection for the Win! (again)](https://www.analyticalones.com/a1s-selection-for-the-win-again/) - [Talent & Teamwork](https://www.analyticalones.com/talent-teamwork/) - [Why Lifecycle Metrics are So Important](https://www.analyticalones.com/why-lifecycle-metrics-are-so-important/) - [What I Learned in Spain](https://www.analyticalones.com/what-i-learned-in-spain/) - [Election Year Giving](https://www.analyticalones.com/election-year-giving/) - [December 31 Emails](https://www.analyticalones.com/december-31-emails/) - [Fake Polls](https://www.analyticalones.com/fake-polls/) - [A Few Mail Flag Best Practices](https://www.analyticalones.com/a-few-mail-flag-best-practices/) - [Right Tools for the Right Job](https://www.analyticalones.com/right-tools-for-the-right-job/) - [Fall Forecast 2020](https://www.analyticalones.com/fall-forecast-2020/) - [The People Behind Nonprofits: Part Three](https://www.analyticalones.com/the-people-behind-nonprofits-part-three/) - [The People Behind Nonprofits: Part Two](https://www.analyticalones.com/the-people-behind-nonprofits-part-two/) - [The People Behind Nonprofits: Part One](https://www.analyticalones.com/the-people-behind-nonprofits-part-one/) - [The People Behind Nonprofits: Introduction](https://www.analyticalones.com/the-people-behind-nonprofits-introduction/) - We help non-profits thrive. Learn how we use data to appeal to your donors. - [Need Some New Testing Ideas?](https://www.analyticalones.com/need-some-new-testing-ideas/) - Let us help you learn how to use data to appeal to your donors. - [Some Good News for a Change](https://www.analyticalones.com/some-good-news-for-a-change/) - [It's Time to Know More](https://www.analyticalones.com/its-time-to-know-more/) - We use a data driven approach to help non-profits thrive. - [Fundraising in the Time of Coronavirus](https://www.analyticalones.com/fundraising-in-the-time-of-coronavirus/) - Times are tough. Let us show you how we use analytics to help your non-profit prosper. - [More Blogs about Lift](https://www.analyticalones.com/more-blogs-about-lift/) - We help non-profits improve their revenue by using analytics. Learn more. - [Let's Chat about Lift](https://www.analyticalones.com/lets-chat-about-lift/) - We demonstrate how to increase your non-profit's revenue. Find out how. - [Client Retention Matrix](https://www.analyticalones.com/client-retention-matrix/) - [The Diminishing Returns of Complexity](https://www.analyticalones.com/the-diminishing-returns-of-complexity/) - [The Big Limitations of Big Data](https://www.analyticalones.com/the-big-limitations-of-big-data/) - [The Expert Witness](https://www.analyticalones.com/the-expert-witness/) - [My Fall Mailbox](https://www.analyticalones.com/my-fall-mailbox/) - [Improving Your Fundraising Events](https://www.analyticalones.com/improving-your-fundraising-events/) - [Unsustainable Trends Part IV: Ad Spend Not in Equilibrium](https://www.analyticalones.com/unsustainable-trends-part-iv-ad-spend-not-in-equilibrium/) - [Why Direct Mail Acquisition is Still Viable](https://www.analyticalones.com/why-direct-mail-acquisition-is-still-viable/) - [We Don’t Have a Retention Problem - Part 1](https://www.analyticalones.com/we-dont-have-a-retention-problem-part-1/) - [We Don’t Have a Retention Problem Part 2](https://www.analyticalones.com/we-dont-have-a-retention-problem-part-2/) - [Lift and Keep](https://www.analyticalones.com/lift-and-keep/) - Lift and Keep - [The Age of Acquisition](https://www.analyticalones.com/the-age-of-acquisition/) - The LTV of a donor acquired at age 50 is twice the LTV of one acquired at age 65. - [Dual Channel/Schmual Channel](https://www.analyticalones.com/dual-channelschmual-channel/) - Don't waste your time trying to convert single channel donors to dual channel donors - [The Shift to Lift](https://www.analyticalones.com/the-shift-to-lift/) - Why you should focus your fundraising attention on upgrading donors to larger gifts - [The Correlation between Direct Response ROI & Net Revenue](https://www.analyticalones.com/the-correlation-between-direct-response-roi-net-revenue/) - Understanding why direct response fundraising ROI and net revenue do not have a 1:1 correlation. - [Net Dollars Not Donors Part 2](https://www.analyticalones.com/net-dollars-not-donors-part-2/) - [The Last Word in Measuring Engagement](https://www.analyticalones.com/last-word-measuring-engagement/) - [Change Your Name, Watch Revenue Drop](https://www.analyticalones.com/change-name-watch-revenue-drop/) - [Bearing Down](https://www.analyticalones.com/bearing-down/) - [Planned Giving - An Untapped Resource](https://www.analyticalones.com/planned-giving-an-untapped-resource/) - [Planned Giving - Lowering the Bar](https://www.analyticalones.com/planned-giving-lowering-the-bar/) - [Planned Giving - The Age Ceiling](https://www.analyticalones.com/planned-giving-the-age-ceiling/) - [The Exponential Importance of Second Gift Timing](https://www.analyticalones.com/the-exponential-importance-of-second-gift-timing/) - [Upgrade ROI](https://www.analyticalones.com/upgrade-roi/) - [Fundraising Trends for 2019](https://www.analyticalones.com/fundraising-trends-for-2019/) - [My Fall Mailbox](https://www.analyticalones.com/my-fall-mailbox-2/) - [The Triangle of Truth](https://www.analyticalones.com/the-triangle-of-truth/) - [A Walk Into the Sunset or a Walk Off a Cliff](https://www.analyticalones.com/a-walk-into-the-sunset-or-a-walk-off-a-cliff/) - [The Bi-Polar Future of Fundraising](https://www.analyticalones.com/the-bi-polar-future-of-fundraising/) - [Analyst Heaven](https://www.analyticalones.com/analyst-heaven/) - [March Madness and Predicting the Future](https://www.analyticalones.com/march-madness-and-predicting-the-future/) - [The 101 Biggest Mistakes Nonprofits Make](https://www.analyticalones.com/the-101-biggest-mistakes-nonprofits-make/) - [The Fundraising Power of Awareness](https://www.analyticalones.com/the-fundraising-power-of-awareness/) - [The Impact of Grace and Encouragement](https://www.analyticalones.com/the-impact-of-grace-and-encouragement/) - We help non-profits grow their revenue. Contact us and let us show you how. - [Has Digital Disruption Skipped Fundraising?](https://www.analyticalones.com/has-digital-disruption-skipped-fundraising/) - Learn how digital disruption and fundraising can go together. - [Mission Impossible](https://www.analyticalones.com/mission-impossible/) - Does it feel impossible to grown the revenue of your non-profit. Let us show you that it's not. - [Is Your BOD on Hopium?](https://www.analyticalones.com/is-your-bod-on-hopium/) - Find out how analytics and data can help your non-profit grow. - [Face-to-Face](https://www.analyticalones.com/face-to-face/) - Let us show you how to increase your non-profit's revenue by using data and analytics. - [Same as it Ever Was?](https://www.analyticalones.com/same-as-it-ever-was/) - Are you using analytics and data to improve your non-profit's revenue? We can help. - [A Cautionary Tale of Stopping New Donor Acquisition](https://www.analyticalones.com/a-cautionary-tale-of-stopping-new-donor-acquisition/) - Learn how you may be turning new donors away. - [My Fall In-Box](https://www.analyticalones.com/my-fall-in-box/) - We help non-profits increase their revenue using data driven analytics. - [Fundraising’s Solid Ground](https://www.analyticalones.com/fundraisings-solid-ground/) - Let us help you better understand how analytics can help your non-profit thrive even in tough times. - [The Hard Work of Volunteering](https://www.analyticalones.com/the-hard-work-of-volunteering/) - Increasing your volunteers isn't always the best strategy behind increasing your donors. Read more. - [Fall Forecast](https://www.analyticalones.com/fall-forecast/) - Learn how we're using analytics to help non-profits grow. - [O.I. = Success](https://www.analyticalones.com/o-i-success/) - Learn how we're helping non-profits increase their revenue through analytics. - [A.I. and Fundraising](https://www.analyticalones.com/a-i-and-fundraising/) - Learn how artificial intelligence and fundraising can go together. - [The Most Common Analysis](https://www.analyticalones.com/the-most-common-analysis/) - We help you use analytics to grow the revenue of your non-profit. Find out more. - [A Question to my P2P Peeps](https://www.analyticalones.com/a-question-to-my-p2p-peeps/) - [Pledge Conversion Recommendation](https://www.analyticalones.com/pledge-conversion-recommendation/) - [Are My Response Rates Statistically Significant?](https://www.analyticalones.com/are-my-response-rates-statistically-significant/) - [People First, CRM Second](https://www.analyticalones.com/people-first-crm-second/) - [Retiring the Term "Donor Engagement"](https://www.analyticalones.com/retiring-the-term-donor-engagement/) - [Postage Going Up](https://www.analyticalones.com/postage-going-up/) - [Improving the Acquisition Experience](https://www.analyticalones.com/improving-the-acquisition-experience/) - [A Fall of Concern](https://www.analyticalones.com/a-fall-of-concern/) - [3 Steps to Improve Development Staff Retention](https://www.analyticalones.com/3-steps-to-improve-development-staff-retention/) - [The Pandemic of Development Turnover](https://www.analyticalones.com/pandemic-development-turnover/) - [Four Keys to Nonprofit Success](https://www.analyticalones.com/four-points-nonprofit-success/) - [Predictions are a Tricky Business](https://www.analyticalones.com/predictions-tricky-business/) - [Facts](https://www.analyticalones.com/facts/) - [Don't Just Be Smart - Be Emotionally Intelligent](https://www.analyticalones.com/dont-smart-emotionally-intelligent/) - [Stop Worrying about Artificial Intelligence - Start Focusing on Augmented Intelligence](https://www.analyticalones.com/3009-2/) - [Empathy is the New Black](https://www.analyticalones.com/empathy-is-the-new-black/) - [Everyone is a Customer](https://www.analyticalones.com/everyone-is-a-customer/) - [Five Marketing Trends for 2018](https://www.analyticalones.com/five-marketing-trends-2018/) - [Gratefulness](https://www.analyticalones.com/gratefulness/) - [Average Gift Size Testing and Statistical Significance](https://www.analyticalones.com/average-gift-size-testing-statistical-significance/) - [Response Rate Testing and Statistical Significance](https://www.analyticalones.com/response-rate-testing-statistical-significance/) - [The Power of Anonymity](https://www.analyticalones.com/the-power-of-anonymity/) - [Net Dollars Not Donors Part 1](https://www.analyticalones.com/net-dollars-not-donors-part-1/) - [The Frustration of Volunteering](https://www.analyticalones.com/the-frustration-of-volunteering/) - How to minimize the frustration of engaging volunteers - [The Power of a Major Donor Model](https://www.analyticalones.com/the-power-of-a-major-donor-model/) - How a major donor model can help you identify donors most likely to upgrade to major donor status - [Let’s Get Small?](https://www.analyticalones.com/lets-get-small/) - Understanding the commitment needed to migrate to CRM system - [The Force Awakens?](https://www.analyticalones.com/the-force-awakens/) - Direct mail results are improving for nonprofit organizations including retention rates and acquisition rates - [A Surprising Trend in Fundraising](https://www.analyticalones.com/a-surprising-trend-in-fundraising/) - Research tells us when is the best time to recruit a donor into a monthly sustainer program - [Marketing / Anti-Marketing](https://www.analyticalones.com/marketing-anti-marketing/) - How do nonprofit professionals define marketing? - [Fundraising & String Theory](https://www.analyticalones.com/fundraising-string-theory/) - Everything in fundraising is related. It is critically important all of your organization’s messages across all media channels are integrated. - [The First Thing about Analytics](https://www.analyticalones.com/the-first-thing-about-analytics/) - Using data analytics to help you understand the past in order to grow in the future - [The Riddle of Digital Analytics Solved](https://www.analyticalones.com/the-riddle-of-digital-analytics-solved/) - The Riddle of Digital Analytics Solved - [LTV SchmeLTV](https://www.analyticalones.com/ltv-schmeltv/) - LTV - [The first half of 2015 is already coming to a close](https://www.analyticalones.com/the-first-half-of-2015-is-already-coming-to-a-close/) - Fundraising Trends for 2015 - [The Times They Are A Changing](https://www.analyticalones.com/the-times-they-are-a-changing/) - Donor Demographic Changes - [It was a Good Fall](https://www.analyticalones.com/it-was-a-good-fall/) - [The Key to Growth](https://www.analyticalones.com/the-key-to-growth/) - [The Waiting Game of December](https://www.analyticalones.com/the-waiting-game-of-december/) - [The Nonprofit Paradox](https://www.analyticalones.com/the-nonprofit-paradox/) - [The Volunteer Myth](https://www.analyticalones.com/the-volunteer-myth/) - [Book Review: Jeff Brooks' The Money Raising Nonprofit Brand](https://www.analyticalones.com/book-review-jeff-brooks-the-money-raising-nonprofit-brand/) - [The Age of Super-Cynical Donors](https://www.analyticalones.com/the-age-of-super-cynical-donors/) - [Optimizing the Demise (Part 5)](https://www.analyticalones.com/optimizing-the-demise-part-5/) - [Optimizing the Demise (Part 4)](https://www.analyticalones.com/optimizing-the-demise-part-4/) - [Optimizing the Demise (Part 3)](https://www.analyticalones.com/optimizing-the-demise-part-3/) - [Optimizing the Demise (Part 2)](https://www.analyticalones.com/optimizing-the-demise-part-2/) - [Optimizing the Demise (5 part blog series)](https://www.analyticalones.com/optimizing-the-demise-5-part-blog-series-2/) - [Unsustainable Trends](https://www.analyticalones.com/unsustainable-trends/) - [Planned Giving is the Bridge Between Paradigms](https://www.analyticalones.com/planned-giving-is-the-bridge-between-paradigms/) - [Planning for Success](https://www.analyticalones.com/planning-for-success/) - [Online Integration or Online Disruption?](https://www.analyticalones.com/online-integration-or-online-disruption/) - [The Beauty of Small Data](https://www.analyticalones.com/the-beauty-of-small-data/) - Are CRM systems for nonprofit organizations the solution? Or should nonprofits invest in data analytics - [New Business Pitches – Part 1: The Dialog](https://www.analyticalones.com/new-business-pitches-part-1-the-dialog/) - New business development ideas for marketing agencies. - [Millennials and Agency Training](https://www.analyticalones.com/millennials-and-agency-training/) - [Charity For All](https://www.analyticalones.com/charity-for-all/) - [The Wisdom to Youth Ratio](https://www.analyticalones.com/the-wisdom-to-youth-ratio/) ## Pages - [Home](https://www.analyticalones.com/) - We help you understand your donors’ story so you can you create the fundraising that earns support, respect, and revenue. - [Data Stories by Date](https://www.analyticalones.com/data-stories-by-date/) - Read about our real-world stories about how we've helped non-profits increase their donations using analytics. - [What We Do](https://www.analyticalones.com/what-we-do/) - We provide your organization with more than 100 key fundraising trend metrics, like revenue, retention, long-term value and revenue forecasts - [Data Stories by Title](https://www.analyticalones.com/data-stories-by-title/) - Read about our real-world stores about how we've helped non-profits increase their donations using analytics. - [Contact Us](https://www.analyticalones.com/contact-us/) - It’s time to know more. 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