Planned Giving is the Bridge Between Paradigms

Planned Giving is the Bridge Between Paradigms

Lynn and I were presenting at a fundraising conference last week. The conference was sponsored by the Browne Innovation Group. You may recall my blog a while back that discussed the emergence of the disruption fundraising model. Lynn and I presented about the importance of having a single message to communicate to donors. We showed a case study on how we leveraged our Mission Alignment Platform methodology to assist a nonprofit organization identify their single message. But that’s not what this blog is about. During one of the breaks between sessions I was talking to a development director of a traditional faith based organization – an organization whose average donor age was over 80. Now, most every donor file is aging, though most aren’t quite this old. As always, I asked how their fundraising was going this year. Her response surprised me: “It’s going great, though 50% of our revenue is from planned gifts.” Probably like you, a bunch of questions immediately came to my mind: Is that a good thing or a bad thing? What did they do to earn this kind of commitment from its donors? How long is that sustainable? Most of us would not be comfortable with having this much revenue coming from unpredictable sources. However, every one of us would be very grateful for the advanced work others had done to secure these gifts that were now being actualized. And as we continue to transition from mail dominated fundraising to digitally dominated fundraising, these planned gifts will act as a...
5 Misconceptions about Crowdfunding

5 Misconceptions about Crowdfunding

Part II on Crowdfunding Since crowdfunding is still a relatively new tool in our fundraising arsenal, there are quite a few misconceptions about how it really works. So, for this second part in our series on crowdfunding, I’ve addressed the top five myths to help you move towards launching your own successful crowdfunding campaign. And if you missed reading Part I of this series, click here for some background about crowdfunding. Top 5 Misconceptions: 1. I can launch a crowdfunding campaign on our own website, I don’t need a crowdfunding platform. Since the success of a crowdfunding campaign is based on social sharing, the ability for donors to easily share the information with their network of friends is critical. Other critical features to have in place include the ability to have up-to-date performance numbers, a time clock for the campaign deadline, the ease of use, and a new feature on some sites include the ability for a donor to see the total impact of their social circle (money raised from their friends). Take a look at some campaigns on sites like www.kickstarter.com, www.indiegogo.com, or www.loveanimals.org, then look at your website and donation page. How do they compare? 2. I can kick back and watch the money roll in If you create a campaign, and do nothing else then nothing else will happen. Like all other fundraising methods, crowdfunding requires strategic planning, execution, and follow up. Support from your marketing department is also critical for your success so be sure you have engaged your marketers in the planning stages of the campaign. 3. If we drive our donors to a...