Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.
Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.
Founder and Chief Analyst
Bill has personally analyzed 1000s of donor databases and surveyed tens of thousands of individual donors. Each and every project has had its own story to tell. A new lesson to be learned. And those lessons serve as a foundation for every new project Analytical Ones takes on.
Bill has degrees in Applied Sociological Research, Business Management, and Creative Writing; he lives on the island of Hilton Head, SC, with his wife and daughters.
A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...
This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...
This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...
Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...
Over the years, there are a couple of reoccurring mistakes that nonprofit organizations tend to make. One of the mostly costly are legacy “no mail” or “restricted mail” flags. One day, no one usually knows when or why, a donor gets flagged as “no mail.” And then, it...
Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...
We look forward to speaking with you soon.
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