Learn more,
know more,
do more.

At Analytical Ones, we go deeper into the fundraising data than anyone, revealing the unique story, the real story, the story your donors want you to know: the one that empowers and motivates them to support your mission.

Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.

Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.

Bill Jacobs

Founder and Chief Analyst

Bill has personally analyzed 1000s of donor databases and surveyed tens of thousands of individual donors. Each and every project has had its own story to tell. A new lesson to be learned. And those lessons serve as a foundation for every new project Analytical Ones takes on.

Bill has degrees in Applied Sociological Research, Business Management, and Creative Writing; he lives on the island of Hilton Head, SC, with his wife and daughters.

Data Stories

Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

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Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

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Mid year fundraising check up

For many organizations, the year of the pandemic was a banner year for fundraising – in uncertain times of great need donors gave generously. Of course, we’d expect your faithful donors to respond. That’s what they do. What was less expected was the huge number of new...

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Are You About to Lose a Client?

Saying that agency life is hectic is an understatement. There are so many details to track on a day-to-day basis, it’s no wonder that sometimes we are blindsided when a client decides to fire us. Looking back at your relationship, were there warning signs that you...

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Stay In Touch

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Bill Jacobs

206.354.8862
35 Creekstone Drive
Hilton Head, SC 29926

© 2021 Analytical Ones