Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.
Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.
Bill has over 25-years of experience studying the economics of donor behavior. The company he founded, Analytical Ones LLC, has developed the tools to help nonprofit organizations know more about their donors’ behavior.
In these challenging times, having Bill and his team on your side is critical so you can leverage your donor insights into actions that maximize your fundraising performance.
On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...
Here it is Thanksgiving week. If you are like most people in the fundraising sector, the lead-up to Thanksgiving can be a hectic period, with the most important cultivation asks either in the mail or ready to be deployed, new donor acquisition campaigns in-home, and...
In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...
One of the many analyses we provide to clients is a mid-fiscal year re-forecast. This is one analysis where the difficulty of the projection is really dependent on the fiscal year definition. Q: Why does that matter? A: Well, for many organizations, more than half of...
We work with numbers/data here and endeavor not to make assumptions. We trust that the data we’re handling is accurate. However, our website acknowledges that fundraising is part art and part science. Sometimes the “art” part relies on assumptions that introduce a...
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
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