Learn more,
know more,
do more.
Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.
Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.
Bill Jacobs
Fundraising Economist
Bill has over 25-years of experience studying the economics of donor behavior. The company he founded, Analytical Ones LLC, has developed the tools to help nonprofit organizations know more about their donors’ behavior.
In these challenging times, having Bill and his team on your side is critical so you can leverage your donor insights into actions that maximize your fundraising performance.
Data Stories
A1S Selection for the Win! (again)
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
Talent & Teamwork
Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...
Why Lifecycle Metrics are So Important
The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...
What I Learned in Spain
Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now. First, thank you for all your good-wishes and prayers during my...
Election Year Giving
The Presidential Election of 2024 is still months away. But already people have been asking me how I think the election will affect giving. Every 4-years I get asked this question, and every 4-years I give the same answer: Not much. But just so you know I’m not...
Midyear Forecast
The Nonprofit Times recently reported on the overall giving numbers for 2022: Individual giving, when adjusted for inflation, was down 13%. To quote the Giving USA Annual Report on Philanthropy, “Inflation, economic uncertainty, individuals returning to previous...
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Bill Jacobs
206.354.8862
35 Creekstone Drive
Hilton Head, SC 29926