Facts

Facts

  “Facts all come with points of view Facts don’t do what I want them to” – from the Talking Heads’ song Crosseyed and Painless As an analyst, this has always been one of my favorite Talking Heads songs. The academic term for “facts all come with points of view” is value impregnation. It’s the idea that the analyst already has the conclusion in mind from the get-go and their objective is to just find data that supports what they already believe to be true. This lyric does really point to an on-going challenge not only among analysts, but throughout our culture today. And it’s very dangerous. I learned this early in my career. When I was still in grad school, I worked at a University’s research lab. One day, a representative from a large well-known national corporation walked into my office, and offered to do a very big-budgeted research project with us – if – we could guarantee that the research findings would support his agenda. It was an early lesson in the slippery slope of incremental corruption. Of course, we turned that project down. One of the great joys of working at Analytical Ones is that we are free to follow wherever the data leads. You can always trust the insights we provide are grounded in your data....
Our Top 5 Most Popular Blogs of 2017

Our Top 5 Most Popular Blogs of 2017

Happy New Year! As we start 2018, we wanted to take a moment to thank for your reads, comments, and shares over the last year. We hope you were able to use a few of our analytical insights to grow your fundraising program. Last year, our most popular posts focused on major donors’ first channel of giving, gift size by generation, statistical significance in testing, acquisition strategies, and trends among successful nonprofits. In case you missed any of these posts, here are the links to our top 5 blogs of 2017: Major Donors – In the Beginning Granny’s $5 Birthday Surprise Won’t Cut It Any Longer Response Rate Testing and Statistical Significance More is Not Always More (Acquisition Strategy) Success Stories Thank you and here’s to a great...