February, 2014 | Analytical Ones

Optimizing the Demise (Part 2)

Yesterday we posted the first of our five part series on Optimizing the Demise, if you missed it, click here to read.  Today we offer you the second practical idea for how to optimize the decline in your direct mail fundraising program: Stop direct mail testing – at...

Optimizing the Demise (5 part blog series)

Recently we’ve been talking a lot about unsustainable trends, the decline of direct mail and the eventual shift in fundraising that needs to happen because of it. We didnt mean to start the year off by depressing everyone about the future, so, over the next five blog...