Planned Giving – Lowering the Bar

Planned Giving – Lowering the Bar

As I mentioned in my last blog, we recently did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. This is our second blog on planned gifts. Check out this graph: Not surprisingly, the higher the annual income of the donor, the higher the probability they have already included a charity in their estate plan (blue bar). But what’s surprising is that the biggest opportunity for winning new estate gifts (orange bars) are from donors in the $75,000-$250,000 annual income group. Usually, most charities go after their most wealthy donors when prioritizing estate gifts prospects. Our survey data shows that if we lower the income bar we will close more estate...
Planned Giving – An Untapped Resource

Planned Giving – An Untapped Resource

Recently, we did a large-sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. The first blog is on the untapped resource for planned gifts. In our survey, over one-third of respondents indicated that they currently do not have a charitable gift in their will or estate but would consider adding one. Strikingly, that was twice as many people as those who indicated they have already included a charity in their estate. Think about that. That means potentially for every planned gift you have already secured, there are two more out there just waiting on you to ask them. If you don’t already have a plan to land more planned gifts from your donors, you really need to make that a...