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Jul 25, 2018

Planned Giving – An Untapped Resource

Recently, we did a large-sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks.

The first blog is on the untapped resource for planned gifts.

In our survey, over one-third of respondents indicated that they currently do not have a charitable gift in their will or estate but would consider adding one.

Strikingly, that was twice as many people as those who indicated they have already included a charity in their estate.

Think about that. That means potentially for every planned gift you have already secured, there are two more out there just waiting on you to ask them.

If you don’t already have a plan to land more planned gifts from your donors, you really need to make that a priority.

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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Forecasting the Demise of the Boomer Donor

For the past decade or so, when fundraising analysts gather together around the bar at a conference, the discussion invariably leads to a debate on how the generosity of the Boomer generation comes to an end (after we put away our slide rules and stop talking about...

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