The Triangle of Truth

The Triangle of Truth

I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life.   The Triangle of Truth has three points: Quality, Time, and Cost.   You can choose any two points of the Triangle of Truth, but you can’t have all three.   Projects are all about priorities, and the triangle of truth can help clarify which qualities you choose to prioritize. If you want a quality and inexpensive project, you cannot expect it to be quick. If you choose quick and inexpensive, you cannot expect it to be quality. If you want quality and quick, you cannot expect it to be inexpensive.   In recent years, there has been a big push to automate analytics. When we evaluate automation with the Triangle of Truth, we see that automation values speed and low cost over quality.   At Analytical Ones, one of our core values is great work. And great work absolutely requires precision.   That’s why we have deliberate chosen not to automate our analyses. From the beginning to the end of each and every one of our projects we literally touch the data to ensure our analyses are high quality.   Some of our clients value low cost, while other clients need quick turn times. Whatever your needs when you work with us, you have chosen...
Analysis, Plus One

Analysis, Plus One

  What does Analytical Ones mean anyway? Well, the real story is that when Bill ran his own shop in Seattle in the 90’s it was called Analytical One – singular. When the decision was made to move forward with partners in the 2011 relaunch, the company name was pluralized to represent that he was no longer going it alone. As time has moved on, this name has developed another meaning for me. One of our four company values is to Be Curious. Our value to our clients does not come from delivering automated reports like a computer. Our job as strategists and consultants is to maximize the power of your data by thinking with the lights on upstairs. Personally, my passion for this work has always come from the “a-hah!” moments – when I get to deliver that extra insight that breaks through the status quo. As Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” I believe the ideal deliverable is grounded first in fulfilling the agreed scope of work, but then delivering at least one more thing… the Plus One our client never thought of. When you think of our name Analytical Ones, think of our promise to stay curious about your data and our passion to deliver your Plus...