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Feb 20, 2019

The Triangle of Truth

I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life.

The Triangle of Truth has three points: Quality, Time, and Cost.

You can choose any two points of the Triangle of Truth, but you can’t have all three.

Projects are all about priorities, and the triangle of truth can help clarify which qualities you choose to prioritize. If you want a quality and inexpensive project, you cannot expect it to be quick. If you choose quick and inexpensive, you cannot expect it to be quality. If you want quality and quick, you cannot expect it to be inexpensive.

In recent years, there has been a big push to automate analytics. When we evaluate automation with the Triangle of Truth, we see that automation values speed and low cost over quality.

At Analytical Ones, one of our core values is great work. And great work absolutely requires precision.

That’s why we have deliberate chosen not to automate our analyses. From the beginning to the end of each and every one of our projects we literally touch the data to ensure our analyses are high quality.

Some of our clients value low cost, while other clients need quick turn times. Whatever your needs when you work with us, you have chosen quality.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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