Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Feb 20, 2019

The Triangle of Truth

I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life.

The Triangle of Truth has three points: Quality, Time, and Cost.

You can choose any two points of the Triangle of Truth, but you can’t have all three.

Projects are all about priorities, and the triangle of truth can help clarify which qualities you choose to prioritize. If you want a quality and inexpensive project, you cannot expect it to be quick. If you choose quick and inexpensive, you cannot expect it to be quality. If you want quality and quick, you cannot expect it to be inexpensive.

In recent years, there has been a big push to automate analytics. When we evaluate automation with the Triangle of Truth, we see that automation values speed and low cost over quality.

At Analytical Ones, one of our core values is great work. And great work absolutely requires precision.

That’s why we have deliberate chosen not to automate our analyses. From the beginning to the end of each and every one of our projects we literally touch the data to ensure our analyses are high quality.

Some of our clients value low cost, while other clients need quick turn times. Whatever your needs when you work with us, you have chosen quality.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more


© 2021 Analytical Ones