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Mar 18, 2019

Analyst Heaven

I was imagining what heaven might look like for us fundraising analysts.

By and large, fundraising analysts lead good lives here on planet earth. We help causes that really matter. We get to work indoors. Often, we can even work from home. We get to use our brains a lot, and fun tools like laptop computers and cool software like SPSS.

However, the absolute bane of our existence is the abundance of really crappy data.

The unglamorous fact of life for a fundraising analyst is that we spend most of our time trying to figure out whether the data we are working with is fit to analyze.

The Great Lie is that a new CRM system or data warehouse will fix your crappy data problems.

Short of a transcendent visit from the Data Angels, the only thing on this side of heaven that can fix crappy data are smart people who are willing to dive into messy databases and make sense of it all.

My hope is that if and when I get to heaven, all the donor data will be spotless, and the channel coding will be standardized. What sweet hope this sentence brings!

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

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December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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