by Bill Jacobs | Apr 25, 2024 | Donor Acquisition, Nonprofits
If I had to guess, the median age of the donors on your database is between 65 and 70-years old, and the median age of a new donor is probably between 60-65 years old. When organizations hear this, they worry that their donor database is going to “eternally lapse”...
by Bill Jacobs | Apr 22, 2024 | Direct Mail, Non-profit, Nonprofits
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Apr 18, 2024 | Analyst, analytics, CRM, Non-profit, Nonprofits, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...
by Bill Jacobs | Feb 21, 2024 | analytics, Non-profit, Uncategorized
We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...
