Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Nov 20, 2023


Photo by eleni koureas on Unsplash

Here it is Thanksgiving week. If you are like most people in the fundraising sector, the lead-up to Thanksgiving can be a hectic period, with the most important cultivation asks either in the mail or ready to be deployed, new donor acquisition campaigns in-home, and Giving Tuesday around the corner.

It’s easy to forget we are so lucky to be working in a category that really matters. Fundraisers help good causes accomplish their missions.

That’s not to say we work in a Kumbaya world. It’s tough work.

My hope for you this Thanksgiving week is that you get a chance to unplug from your work and rejuvenate yourself before we all enter the final stretch of the fundraising calendar.

And maybe in between that second helping of stuffing and dessert pie, we can take a moment and be grateful we work with organizations that are making the world a better place.

Measuring Speedy Gratitude

On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...

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Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...

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