Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Feb 13, 2024

How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve.

Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the experts will be right, and direct mail fundraising will die – just in the same manner if I predicted your birthday was “today” for the next 365 days I’d be right . . . eventually.

But here’s what I believe . . . what will eventually replace direct mail fundraising is probably out there . . . and getting ignored.

Hear me out.

Have you ever heard of Jason Belmonte, the Australian two-handed bowler?

When this man started bowling, everyone ridiculed him. Two-handed bowling . . . what a stupid idea! Now that Jason has won twice as many major tournaments as any other bowler in history, his approach is being copied by many other bowlers.

I think the same thing will happen in fundraising. Right now, there is the Jason Belmonte of fundraising, innovating a new approach and probably being ridiculed. But when that idea starts gaining traction, everyone will be copying it.

Hear me now. Believe me later.

Photo of Jason Belmonte by GQ from https://www.gq.com/story/jason-belmonte-bowling-profile

Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

read more

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

read more

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

read more

ARCHIVES

© 2020 Analytical Ones