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Oct 5, 2020

Right Tools for the Right Job

Goodness gracious. Are you serious?

Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database.

Lives are at stake people! Use the right tools of the trade.

And even when lives are not at stake, use the right tools. (Hint, Excel is great, but it’s not always the right tool).

Top 5 Mistakes: #3 Chasing Younger Donors

If I had to guess, the median age of the donors on your database is between 65 and 70-years old, and the median age of a new donor is probably between 60-65 years old. When organizations hear this, they worry that their donor database is going to “eternally lapse”...

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Top 5 Mistakes: #4 Legacy “No-Mail” Flags

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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