Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Oct 5, 2020

Right Tools for the Right Job

Goodness gracious. Are you serious?

Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database.

Lives are at stake people! Use the right tools of the trade.

And even when lives are not at stake, use the right tools. (Hint, Excel is great, but it’s not always the right tool).


In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

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Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

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