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A Walk Into the Sunset or a Walk Off a Cliff

by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising

Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...