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Nov 13, 2021

Thankful for Jennifer

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Jennifer Mayes, Senior Consultant – Director of Primary Research

Jennifer – aka “JAM” – is a unicorn. There are only a handful of people in our vertical who are top-shelf, direct response, fundraising analysts with a lot of experience conducting survey research. Jennifer is one of them.

Jennifer won’t let me tell you how long she’s been serving in nonprofit fundraising analytics, but our clients love working with her because she “gets it” – she knows how to leverage the data into actionable insights.

At Analytical Ones, Jennifer serves a variety of our clients in many different categories: Media, human services, environmental, and advocacy. She also is the lead analyst on all our survey projects.

But what I appreciate most about Jennifer is her gift for process improvement – she constantly finds ways for our team to be more efficient and effective.

Thank you, Jennifer, for all you do for Analytical Ones, and our clients.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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