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The Force Awakens?

theater image I’ll be darned.

Direct mail acquisition seems to be making a comeback.

OK, perhaps not to the degree of a Star Wars $250MM opening weekend comeback. But as I am reviewing recent acquisition (and reactivation of deeply lapsed donors) results, I was pleasantly surprised to see that new donor (and reactivated donor) counts aren’t falling.

Even better news is that retention of Second Year donors are improving for the first time since Mark Hamill’s last film any of us can recall seeing (which any fan would know is the 1978 film Corvette Summer).

The question is whether this comeback will last, or is it a momentary pause in direct mail’s inevitable demise?

Mentors: Phil Stolberg

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

Mentors: Steven Screen

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

Mentors: Jon Van Wyk

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....