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The Force Awakens?

theater image I’ll be darned.

Direct mail acquisition seems to be making a comeback.

OK, perhaps not to the degree of a Star Wars $250MM opening weekend comeback. But as I am reviewing recent acquisition (and reactivation of deeply lapsed donors) results, I was pleasantly surprised to see that new donor (and reactivated donor) counts aren’t falling.

Even better news is that retention of Second Year donors are improving for the first time since Mark Hamill’s last film any of us can recall seeing (which any fan would know is the 1978 film Corvette Summer).

The question is whether this comeback will last, or is it a momentary pause in direct mail’s inevitable demise?

It’s not just the information that’s important; it’s how you present it

by Bill Jacobs | Sep 12, 2021

There is so much information out there. And that’s a problem. It’s a problem because many of us spend more time looking for relevant information than we do acting on information. And that is a losing proposition. I’m a firm believer that the best information is the...

“GO BIG” ISN’T ALWAYS BEST

by Bill Jacobs | Sep 12, 2021

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

Twenty Years of Knowing More

by Bill Jacobs | Aug 23, 2021

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...