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Jun 13, 2016

The Power of a Major Donor Model

 

ANAO_MajorDonorValueProgramThink about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

  • What are the odds of any donor reaching major donor status?
    • About 1 in 1500
  • What are the odds of a donor with a net worth of $1 million becoming a major donor?
    • About 1 in 900
  • What are the odds of a donor whose first gift is $100 or more becoming a major donor?
    • About 1 in 400
  • What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
    • About 1 in 4

Any questions?

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