Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jun 13, 2016

The Power of a Major Donor Model

 

ANAO_MajorDonorValueProgramThink about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

  • What are the odds of any donor reaching major donor status?
    • About 1 in 1500
  • What are the odds of a donor with a net worth of $1 million becoming a major donor?
    • About 1 in 900
  • What are the odds of a donor whose first gift is $100 or more becoming a major donor?
    • About 1 in 400
  • What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
    • About 1 in 4

Any questions?

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

read more

Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

read more

ARCHIVES

© 2021 Analytical Ones