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Jun 13, 2016

The Power of a Major Donor Model


ANAO_MajorDonorValueProgramThink about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

  • What are the odds of any donor reaching major donor status?
    • About 1 in 1500
  • What are the odds of a donor with a net worth of $1 million becoming a major donor?
    • About 1 in 900
  • What are the odds of a donor whose first gift is $100 or more becoming a major donor?
    • About 1 in 400
  • What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
    • About 1 in 4

Any questions?

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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Forecasting the Demise of the Boomer Donor

For the past decade or so, when fundraising analysts gather together around the bar at a conference, the discussion invariably leads to a debate on how the generosity of the Boomer generation comes to an end (after we put away our slide rules and stop talking about...

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