Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Sep 7, 2022

Why We Labor

Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do.

Recently, I asked our nonprofit and agency clients to share some of the stories of how the nonprofit organizations are making our world a better place.

And wow. Just wow.

It was a great reminder to me that our work is bigger than us. Everyone who has a job in the charitable sector is doing the work of compassion. Whether that’s handing out food, writing appeal letters, getting the receipts out – or in our case – analyzing a donor database.

So, this Labor Day, I encourage you to take a step back and look at the big picture. Your labors are making a difference. And together we are changing the world for good.

Choose A1OI Rather than AI

Seems like everyone is talking about how ChatboxGPT (and AI in general) are going to transform the world. As Google CEO Sundar Pichai has said, “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than...

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The Secret about Last Fall

We have been wading through buckets of data evaluating donor performance for this past fall. And while we still have a lot of data to get through, a clear narrative has been established: While fall 2022 was soft compared to the prior year, it is still way better than...

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Prevailing Over the Fear of Uncertainty

There is an awful lot of uncertainty in our world right now: war in Europe, recession, inflation, layoffs, and climate change. Adding to this environment of uncertainty are the recent Congressional rumors of major tax overhauls, entitlement cuts and government...

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