Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Sep 7, 2022

Why We Labor

Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do.

Recently, I asked our nonprofit and agency clients to share some of the stories of how the nonprofit organizations are making our world a better place.

And wow. Just wow.

It was a great reminder to me that our work is bigger than us. Everyone who has a job in the charitable sector is doing the work of compassion. Whether that’s handing out food, writing appeal letters, getting the receipts out – or in our case – analyzing a donor database.

So, this Labor Day, I encourage you to take a step back and look at the big picture. Your labors are making a difference. And together we are changing the world for good.

A1S Selection for the Win! (again)

      Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...

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Talent & Teamwork

Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...

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Why Lifecycle Metrics are So Important

The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...

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