A Message From Our New Partner

A Message From Our New Partner

Why I decided to become one of the Analytical Ones One of my favorite quotes is from Descartes. He said “The unexamined life is not worth living.” While I think this applies in different contexts (examining why I felt the need to eat 3 desserts a day over the holidays comes to mind), I think this sentiment is definitely true for fundraising programs. I believe far too many nonprofits continue to do the same thing every year – execute the same strategies, send the same appeals – without really examining whether this is the best thing to do. People trust nonprofits to use their donations well. And people in need, animals, and the environment are counting on nonprofits to use those donations effectively to make the world a better place. Analysis ensures nonprofits are doing exactly that – using the donations from supporters to help their causes in the most effective way. And that’s why I’m now proud to call myself one of the Analytical Ones. Follow...
The Waiting Game of December

The Waiting Game of December

Here it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be. Being in fundraising perpetuates these feelings. Working since March on year-end strategies for fundraising, all my front-end work is done. Now, its just the execution and counting the money. Fundraising appeals and donor newsletters litter mailboxes across the country. And your email in-box will be overflowing with year-end requests. These next four weeks will determine the mood for the rest of the fiscal year. A good December means our analyses in the first quarter will be peppered with smiles. A poor December always creates a panic and we will be desperately chasing the budget for the rest of the year. Let’s hope for a great December for your cause. But we will have to wait and...