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Dec 3, 2014

The Waiting Game of December

The-Waiting-GameHere it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be.

Being in fundraising perpetuates these feelings.

Working since March on year-end strategies for fundraising, all my front-end work is done. Now, its just the execution and counting the money.
Fundraising appeals and donor newsletters litter mailboxes across the country. And your email in-box will be overflowing with year-end requests.

These next four weeks will determine the mood for the rest of the fiscal year. A good December means our analyses in the first quarter will be peppered with smiles. A poor December always creates a panic and we will be desperately chasing the budget for the rest of the year.

Let’s hope for a great December for your cause.

But we will have to wait and see.

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

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Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

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