Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Dec 3, 2014

The Waiting Game of December

The-Waiting-GameHere it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be.

Being in fundraising perpetuates these feelings.

Working since March on year-end strategies for fundraising, all my front-end work is done. Now, its just the execution and counting the money.
Fundraising appeals and donor newsletters litter mailboxes across the country. And your email in-box will be overflowing with year-end requests.

These next four weeks will determine the mood for the rest of the fiscal year. A good December means our analyses in the first quarter will be peppered with smiles. A poor December always creates a panic and we will be desperately chasing the budget for the rest of the year.

Let’s hope for a great December for your cause.

But we will have to wait and see.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more


© 2021 Analytical Ones