by Bill Jacobs | Jul 9, 2024 | Direct Mail, Donor Retention, Non-profit, Nonprofits
This post co-authored by me and long-time friend and former colleague, Jeff Brooks, the most vigilant blogger in fundraising I know. One of most counterintuitive truths about fundraising is this: The more recently a donor gave, the more likely they are to give now....
by Bill Jacobs | May 6, 2024 | Direct Mail, Non-profit, Nonprofits
One of the disturbing USPS trends – other than raising the cost of postage every year – is the bulk delivery of appeal letters with nonprofit postage. Over the past year, when I check my mailbox for the appeal letters I’m seeded on, I have noticed that I receive all...
by Bill Jacobs | Apr 29, 2024 | Direct Mail, Donor Retention, Major Donors, Non-profit, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Apr 22, 2024 | Direct Mail, Non-profit, Nonprofits
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Apr 18, 2024 | Analyst, analytics, CRM, Non-profit, Nonprofits, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...