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Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:

Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.

Test First Class Postage this Fall

by Bill Jacobs | May 6, 2024

One of the disturbing USPS trends – other than raising the cost of postage every year – is the bulk delivery of appeal letters with nonprofit postage. Over the past year, when I check my mailbox for the appeal letters I’m seeded on, I have noticed that I receive all...

Top 5 Mistakes: #1 Stopping New Donor Acquisition

by Bill Jacobs | May 2, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top Mistakes: #2 Not Mailing Major Donors

by Bill Jacobs | Apr 29, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...