Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

Top 5 Mistakes: #1 Stopping New Donor Acquisition

by Bill Jacobs | May 2, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top Mistakes: #2 Not Mailing Major Donors

by Bill Jacobs | Apr 29, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #3 Chasing Younger Donors

by Bill Jacobs | Apr 25, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...