Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

The Power of a Major Donor Model

ANAO_MajorDonorValueProgram Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

What are the odds of any donor reaching major donor status?
- About 1 in 1500
What are the odds of a donor with a net worth of $1 million becoming a major donor?
- About 1 in 900
What are the odds of a donor whose first gift is $100 or more becoming a major donor?
- About 1 in 400
What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
- About 1 in 4

Any questions?

New Blog Series on Artificial Intelligence

by Bill Jacobs | Jun 10, 2025

Everywhere you look these days there are articles and posts forecasting the new world order that Artificial Intelligence (AI) will bring to our nonprofit world. These forecasts are both positive (AI will make our sector more efficient and economical) and negative (AI...

The Privatization of the United State Postal Service

by Bill Jacobs | Mar 26, 2025

The current administration has advocated for the privatization of the USPS. This initiative creates a lot of questions and sends a shiver down the spines of development directors for nonprofits that rely on mail appeals to raise a significant portion of their budgets....

The Ontario Nonprofit Network (ONN) State of the Sector Survey

by Bill Jacobs | Oct 10, 2024

Our neighbors to the north, ONN, released the results of its 2024 State of the Sector Survey today. Over 1,000 nonprofit organizations in Ontario participated in the study. The ONN results sounded familiarly discouraging: Four-in-10 nonprofit organizations responding...