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The Power of a Major Donor Model

ANAO_MajorDonorValueProgram Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

What are the odds of any donor reaching major donor status?
- About 1 in 1500
What are the odds of a donor with a net worth of $1 million becoming a major donor?
- About 1 in 900
What are the odds of a donor whose first gift is $100 or more becoming a major donor?
- About 1 in 400
What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
- About 1 in 4

Any questions?

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I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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