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Sep 7, 2022

Why We Labor

Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do.

Recently, I asked our nonprofit and agency clients to share some of the stories of how the nonprofit organizations are making our world a better place.

And wow. Just wow.

It was a great reminder to me that our work is bigger than us. Everyone who has a job in the charitable sector is doing the work of compassion. Whether that’s handing out food, writing appeal letters, getting the receipts out – or in our case – analyzing a donor database.

So, this Labor Day, I encourage you to take a step back and look at the big picture. Your labors are making a difference. And together we are changing the world for good.

Echoes of the Dot-Com Bust

I asked the AI Microsoft’s AI tool Copilot to tell me about the dot.com bust of 25 years ago. If you are old enough to remember, the dot.com bust came right off the heels of the Y2K computer fears, the September 11 terrorist attacks and anthrax in snail-mail...

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Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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