Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Nov 28, 2021

A Quick Way to Forecast Your December Revenue this Year

I love math.

Giving Tuesday was started in 2012. Since then, it has become a regular fixture of the post-Thanksgiving lexicon: First, there is “Black” Friday, then “Small Business” Saturday, “Cyber” Monday, and then trailing in the rears, “Giving Tuesday.” It kind of bothers me that Giving Tuesday was an afterthought, but better late than never.

There has been a lot of debate about the value of Giving Tuesday. One camp thinks it’s a great way to get new donors. Others think it’s a waste of time because it is too focused on the transaction and not the relationship.

We have been looking at Giving Tuesday trends over the past nine years, and last year Giving Tuesday had its biggest impact. Still, when you look at giving each day in December, Giving Tuesday is surprisingly consistently an “average” day in December.

And really, because of that consistent correlation, you can try something I think is kind of cool.

This year, once your Giving Tuesday receipts are totaled, multiply that figure by 22, and you will get a pretty good forecast of what your December receipts for your mass donor fundraising is going to be. Try it out and report back on how close it actually is.

I love math.

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When I started analyzing donor databases in the 1990s, the state of donor databases was challenging: Poor data hygiene duplicate records non-standard gift coding undertrained IT staff simple inflexible software Let’s fast forward 25-years. Since the 1990s, nearly...

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Why We Labor

Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do....

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As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

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