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Sep 28, 2023

A1S Selection for the Win! (again)

 

 

 

Do you worry that you overmail your donors? YES

If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES

But how do you know which donors to mail and not to mail in a given campaign? Ummmm…….

 

In addition to our fundraising performance reports, Analytical Ones also provides a donor selection service called A1S. Our A1S method scores each donor according to their giving history and then segments them into lifecycles. Our analysts use that information to recommend their mailing participation for the entire fiscal year. This is to identify donors for mailings and is a tool for estimating volume to budget production and postage CPMs.

 

A1S yields a 10-15% lift in net revenue over regular RFM donor selection. Most recently we put A1S to the test against a well-known national model. A1S once again proved its worth by outperforming the model selection in the following metrics:

 

    • Response Rate
    • Average Gift
    • Lower Total Cost
    • ROI
    • Net per piece mailed
    • Net Revenue

If you’re using an RFM-based donor selection method for your fundraising, it’s time to be more strategic and explore options like A1S.

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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