by Bill Jacobs | Jul 30, 2015 | Direct Mail, Donor Acquisition, Non-profit
This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...
by Bill Jacobs | Mar 31, 2015 | Donor Acquisition, Donor Retention, Market Research
In my last blog, I talked about the Public Religion Research Institute study that detailed the changes in the demographic landscape of America. But before the full measure of those changes take place, we still have a few years to maximize the fundraising techniques...
by Bill Jacobs | Feb 2, 2015 | Direct Mail, Donor Acquisition, Non-profit
This time of year, direct response analyst dig through an avalanche of fall results from our clients to see what worked, analyze what failed and forecast the rest of the fiscal year. Though most of the fall campaigns started slow, they picked up pace in late November...
by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics
My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...
by Bill Jacobs | Sep 9, 2014 | Direct Mail, Donor Acquisition, Non-profit, nonprofit analytics
Anyone who has worked with nonprofit organizations will be familiar with this paradox. And it’s killing nonprofit organizations as we speak. A healthy donor database requires a significant investment in acquiring new donors each and every year to replace the...
