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We Don’t Have a Retention Problem Part 2

by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics

My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...

The Nonprofit Paradox

by Bill Jacobs | Sep 9, 2014 | Direct Mail, Donor Acquisition, Non-profit, nonprofit analytics

Anyone who has worked with nonprofit organizations will be familiar with this paradox. And it’s killing nonprofit organizations as we speak. A healthy donor database requires a significant investment in acquiring new donors each and every year to replace the...
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