by Bill Jacobs | Jul 2, 2025 | Donor Acquisition, Non-profit, nonprofit analytics, Nonprofits
I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift – Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the...
by Bill Jacobs | May 2, 2024 | analytics, Direct Mail, Donor Acquisition, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Apr 25, 2024 | Donor Acquisition, Nonprofits
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | May 31, 2021 | Donor Acquisition, Donor Retention, gratefulness, Non-profit, nonprofit analytics, Nonprofits
A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...
by Bill Jacobs | Aug 26, 2019 | Donor Acquisition, Market Research
Not to be a Negative Nelly, but do y’all remember last December? Last December we had the triple-downer of: a sharp stock market decline;a government shutdown; andgeneral political divisiveness. The net effect was one of the poorest performing fundraising Decembers of...
by Bill Jacobs | Aug 12, 2019 | Donor Acquisition, Donor Retention
Last week, I was revisiting some 10-year old analyses. It was both comforting and alarming at the same moment. Comforting in the fact that your Multi-Year donors today (those who have given to you in at least the last two consecutive years) perform very similarly to...
