by Bill Jacobs | May 31, 2021 | Donor Acquisition, Donor Retention, gratefulness, Non-profit, nonprofit analytics, Nonprofits
A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...
by Bill Jacobs | Aug 26, 2019 | Donor Acquisition, Market Research
Not to be a Negative Nelly, but do y’all remember last December? Last December we had the triple-downer of: a sharp stock market decline;a government shutdown; andgeneral political divisiveness. The net effect was one of the poorest performing fundraising Decembers of...
by Bill Jacobs | Aug 12, 2019 | Donor Acquisition, Donor Retention
Last week, I was revisiting some 10-year old analyses. It was both comforting and alarming at the same moment. Comforting in the fact that your Multi-Year donors today (those who have given to you in at least the last two consecutive years) perform very similarly to...
by Bill Jacobs | Jun 24, 2019 | Donor Acquisition, Nonprofits
This year, we have been interviewing (and hiring) new analysts for our growing company. One of the candidates we were talking with recently asked us a great question: What is your most common ad-hoc analysis? Anyone who has worked with nonprofit organizations is...
by Bill Jacobs | Jan 16, 2019 | Direct Mail, Donor Acquisition
On January 27, first class postage is going up to 55 cents, a 5-cent increase. This is the largest increase in almost 30-years. As this article states: “The Postal Service lost $3.9 billion in 2018, attributing the losses to drops in mail volume and the costs of...
by Bill Jacobs | Dec 17, 2018 | Donor Acquisition, Donor Stewardship
Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor. The correlation is astounding. New donors that give a second gift within the first 3-months have LTVs nearly twice...
