by Bill Jacobs | Jun 10, 2019 | Nonprofits, Uncategorized
I saw the term “hopium” for the first time in a recent blog by Victoria Christensen and immediately became fond of the term. As Ms. Christensen defines it: hopium is a false sense of positivity in the midst of dire, evidence-based scientific research. Now, while her...
by Bill Jacobs | Jan 29, 2019 | Direct Mail, Uncategorized
I’m taking a different approach in today’s blog to discuss a problem I continue to run into when I am working with clients. And that is testing whether the response rates in a direct mail test are meaningful. Now response rates are relatively uncomplicated to test....
by Bill Jacobs | Dec 27, 2017 | Uncategorized
This is the final in a series of blogs on 2018 trends. You can read about the first four trends here. The last trend for 2018 that Forbes highlights is: Don’t just be smart. Be emotionally intelligent. As someone who has managed a number of analysts, I totally...
