by Bill Jacobs | Nov 27, 2023 | Uncategorized
On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...
by Sarah Smith | Oct 6, 2023 | Uncategorized
We work with numbers/data here and endeavor not to make assumptions. We trust that the data we’re handling is accurate. However, our website acknowledges that fundraising is part art and part science. Sometimes the “art” part relies on assumptions that introduce a...
by Sarah Smith | Sep 28, 2023 | Direct Mail, Uncategorized
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
by Bill Jacobs | Sep 19, 2023 | Uncategorized
Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...
by Bill Jacobs | Aug 31, 2023 | Uncategorized
The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...
by Bill Jacobs | Jul 28, 2023 | Uncategorized
Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now. First, thank you for all your good-wishes and prayers during my...
