by Bill Jacobs | Jan 3, 2020 | Uncategorized
I don’t know about you, but I received far fewer direct mail appeals this fall (between October 1st and December 31st.) Last year, I received an even 50 direct mail appeals. This year, I received only 30. That’s a 40% decrease in volume, which is significant. During...
by Bill Jacobs | Nov 11, 2019 | Uncategorized
As I’ve shared before, one of our most common analyses, sadly, is projecting what happens to a donor file’s active counts if an organization decides to discontinue new donor acquisition – after all, new donor acquisition is just too expensive. Well, today’s graph is...
by Bill Jacobs | Jun 10, 2019 | Nonprofits, Uncategorized
I saw the term “hopium” for the first time in a recent blog by Victoria Christensen and immediately became fond of the term. As Ms. Christensen defines it: hopium is a false sense of positivity in the midst of dire, evidence-based scientific research. Now, while her...
by Bill Jacobs | Jan 29, 2019 | Direct Mail, Uncategorized
I’m taking a different approach in today’s blog to discuss a problem I continue to run into when I am working with clients. And that is testing whether the response rates in a direct mail test are meaningful. Now response rates are relatively uncomplicated to test....
by Bill Jacobs | Dec 27, 2017 | Uncategorized
This is the final in a series of blogs on 2018 trends. You can read about the first four trends here. The last trend for 2018 that Forbes highlights is: Don’t just be smart. Be emotionally intelligent. As someone who has managed a number of analysts, I totally...
