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Feb 5, 2024

Forecasting the Demise of the Boomer Donor

For the past decade or so, when fundraising analysts gather together around the bar at a conference, the discussion invariably leads to a debate on how the generosity of the Boomer generation comes to an end (after we put away our slide rules and stop talking about AI, that is).

One side of the argument is “riding off into the sunset.” This camp believes that their decline in giving to nonprofit organizations will be nearly imperceptible. As the Boomers decline, other younger donors will take their place and no one will notice in terms of revenue effect.

The main argument supporting this outcome is history: The Silent Generation of givers past, and the Builders (AKA as the Greatest Generation) took their place. And as the Builders died off, the Boomers stepped up their giving.

The other side believes in what is called the “cliff” scenario. This camp believes that Boomer giving will suddenly stop and the revenue from Boomers to nonprofit organizations will fall off a cliff.

Their main argument is that the following generations (Gen X, Y & Z) don’t view philanthropy in the same manner and organizations haven’t “cracked the code” on how to cultivate their generosity.

There is evidence supporting both arguments.

Early analyses of this past fall’s results suggest a second year of soft giving in Q4. Donor counts were flat or down, retention was a little lower and it was another tough season for new donor acquisition. Our shop will be digging deeply into the data to learn what’s driving these trends and we promise to report on what we find.

But in the meantime, I’d be curious to know which camp resonates with you?

Image by gstudioimagen1

Image by gstudioimagen1

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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