Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Dec 3, 2020

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email.

Here is what we found:

  • On average each of our team members received 26 emails from 16 organizations.
  • Almost half the organizations (42%) sent 2+ emails on Giving Tuesday.
  • Some organizations (14%) sent 3+ emails on Giving Tuesday.
  • A good number of the emails (44%) the team received was from organizations they were actively supporting (0-12 months); 26% of the emails came from organizations that we were lapsed (13+ months) and 30% of the emails were for new donor acquisition.

The team received emails throughout the day. But the most popular send time was between 8:00 AM – Noon local time, with 36% of the emails received in this window. Noon – 4:00 PM was the next busiest window, with 23%. 4:00 AM/PM to 8:00 AM/PM had equal quantities of emails received, while Midnight to 4:00 AM and 8:00 PM to Midnight being the least frequently used time slots.

Giving Tuesday started out as a beautiful thing. Sadly, due to the huge volume, I think it is at risk of turning into kind of a Sending SPAM Tuesday from nonprofits.

Measuring Speedy Gratitude

On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...

read more

Grateful

Here it is Thanksgiving week. If you are like most people in the fundraising sector, the lead-up to Thanksgiving can be a hectic period, with the most important cultivation asks either in the mail or ready to be deployed, new donor acquisition campaigns in-home, and...

read more

Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...

read more

ARCHIVES

© 2020 Analytical Ones