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Apr 22, 2019

Has Digital Disruption Skipped Fundraising?

The intent of today’s blog is to start a dialog. So, I hope you choose to offer your 2 cents.

Over the past 20-years, the digital economy has disrupted just about each industry. Particularly in the business to consumer arenas.

How we check out things we are interested in buying and how we purchase them has fundamentally changed. From buying clothes and plane tickets to watching our favorite movies – the internet is now the primary way we do these things.

Yet, there are two notable exceptions:

  1. Grocery shopping
  2. Donating money

While there are digital components to each of these exceptions, they remain minor components.

I have some hypotheses. But I’d really like to know what you all think.

Why haven’t these two industries been disrupted? And are there any similarities about grocery shopping and donation money that might help us understand this all better.

I’m all ears.

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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