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Dec 13, 2021

Mentors: Steven Screen

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them.

Steven Screen highlights the third blog in this series.

I met Steven at The Domain Group. Steven was the new, young hot-shot account executive at the agency. Steven and I became friends and would often have lunch in downtown Seattle to talk about our shared dream of running our own businesses one day.

I started Analytical One in 2002 and shortly thereafter, Steven started his agency, which was named Uber Direct. Steven and I would collaborate often, sharing our clients and even splitting an office in Seattle for a while. It was great having another person running a start-up to bounce ideas off of.

Steven often talked about “finding the third way.” Too often, Steven would say, when we run into a problem in business, we limit ourselves to two solutions. Usually being, “do we” or “don’t we.” But Steven always challenged me to think of a third alternate solution. This is great advice I still employ today anytime I am dealing with a sticky issue, because often the third way is the best way.

Steven is someone I still seek out to think through ideas. He is a creative thinker whose ideas I greatly value.
Today, Steven and Jim Shapiro operate Better Fundraising Company in Seattle.

I so appreciate Steven and having another person to share the entrepreneurial journey.

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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