Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Dec 13, 2021

Mentors: Steven Screen

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them.

Steven Screen highlights the third blog in this series.

I met Steven at The Domain Group. Steven was the new, young hot-shot account executive at the agency. Steven and I became friends and would often have lunch in downtown Seattle to talk about our shared dream of running our own businesses one day.

I started Analytical One in 2002 and shortly thereafter, Steven started his agency, which was named Uber Direct. Steven and I would collaborate often, sharing our clients and even splitting an office in Seattle for a while. It was great having another person running a start-up to bounce ideas off of.

Steven often talked about “finding the third way.” Too often, Steven would say, when we run into a problem in business, we limit ourselves to two solutions. Usually being, “do we” or “don’t we.” But Steven always challenged me to think of a third alternate solution. This is great advice I still employ today anytime I am dealing with a sticky issue, because often the third way is the best way.

Steven is someone I still seek out to think through ideas. He is a creative thinker whose ideas I greatly value.
Today, Steven and Jim Shapiro operate Better Fundraising Company in Seattle.

I so appreciate Steven and having another person to share the entrepreneurial journey.

Fundraising Forward

Postage rates and problematic delivery are making me rethink how fundraising might need to adapt moving forward. In 2024, First Class postage is a whopping 73 cents (who knew when those “forever” stamps don’t put the amount on them?) and nonprofit postage is between...

read more

Test First Class Postage this Fall

One of the disturbing USPS trends – other than raising the cost of postage every year – is the bulk delivery of appeal letters with nonprofit postage. Over the past year, when I check my mailbox for the appeal letters I’m seeded on, I have noticed that I receive all...

read more

Top 5 Mistakes: #1 Stopping New Donor Acquisition

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

read more

ARCHIVES

© 2024 Analytical Ones