Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jan 2, 2014

My Fall Mailbox


How full was your mailbox this fall?

I received an even 51 impacts this fall from October 1 – December 31. That’s an average of 4 pieces per week.

Eight (8) of these impacts were direct mail acquisition kits:

  • Three (3) gift catalogs from Heifer
  • Two (2) appeals from Low Country Food Bank
  • One (1) each from:
    o Rails to Trails
    o Southern Hope Humane Society
    o ACLJ

I received 43 impacts from ten (10) organizations I currently or have previously supported.

Of these, 6 were gift catalogs:

  • Three (3) from World Vision
  • One (1) each from:
    o Food for the Hungry
    o India Partners
    o Samaritan’s Purse

And two (2) were annual reports (World Vision and Food for the Hungry).

The remaining 35 impacts were appeals and newsletters (it’s hard to tell them apart anymore):

  • Seven (7) from Samaritan’s Purse
  • Six (6) from The Salvation Army
  • Five each (5) from World Vision and Food for the Hungry
  •  Four each (4) from Appalachian Trail Conservancy and the Evangelical Association for the Promotion of Education
  • Two (2) from CRU
  • One (1) each from Hope for Life Homes and King’s Schools.

As I reported previously, since the USPS bundles delivery of nonprofit postage kits together, many of these appeals arrived on the same day of the week.

I should note, I never respond by mail anymore. Since 2009, I either go online or use bill-pay to make my donations. But I should also note, direct mail impacts do remind me to make my donations, even though I am not using the reply device or CRE.

So, what did your mailbox look like this fall?

Mentors: Phil Stolberg

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

read more

Mentors: Steven Screen

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

read more

Mentors: Jon Van Wyk

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

read more

ARCHIVES

© 2022 Analytical Ones