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Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:

Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.

Mentors: Phil Stolberg

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

Mentors: Steven Screen

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

Mentors: Jon Van Wyk

by Bill Jacobs | Dec 13, 2021

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....