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Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:

Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.

The Regression to the Mean has Begun

by Bill Jacobs | May 31, 2021

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

December 31 Emails

by Bill Jacobs | Jan 7, 2021

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

Giving (SPAM) Tuesday

by Bill Jacobs | Dec 3, 2020

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...