Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

It’s not just the information that’s important; it’s how you present it

by Bill Jacobs | Sep 12, 2021

There is so much information out there. And that’s a problem. It’s a problem because many of us spend more time looking for relevant information than we do acting on information. And that is a losing proposition. I’m a firm believer that the best information is the...

“GO BIG” ISN’T ALWAYS BEST

by Bill Jacobs | Sep 12, 2021

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

Twenty Years of Knowing More

by Bill Jacobs | Aug 23, 2021

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...