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Mar 5, 2014

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Telephone

  • Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

First-half of 2025 Trends in Fundraising

I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift - Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the SLG-CA...

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Part IV: The Complexities of Implementation

This is our fourth blog on some things the nonprofit community should be thinking about regarding Artificial Intelligence (AI). Adopting new technologies is rarely straight forward. For example, remember your last CRM upgrade? How did that go? If you are like most...

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