Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)
- Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.
This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.