Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

Understanding Donor Trends with the Single-Largest Gift Cohort Analysis (SLG-CA)

by Bill Jacobs | Jul 7, 2025

In my last blog, First-half of 2025 Trends in Fundraising, I discussed the fundraising trend of fewer donors on file, but those that remain giving more. Since the pandemic, we have seen a greater proportion of an organization’s revenue come from major donors. To...

First-half of 2025 Trends in Fundraising

by Bill Jacobs | Jul 2, 2025

I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift - Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the SLG-CA...

Part IV: The Complexities of Implementation

by Bill Jacobs | Jun 25, 2025

This is our fourth blog on some things the nonprofit community should be thinking about regarding Artificial Intelligence (AI). Adopting new technologies is rarely straight forward. For example, remember your last CRM upgrade? How did that go? If you are like most...