Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

Top 5 Mistakes: #3 Chasing Younger Donors

by Bill Jacobs | Apr 25, 2024

If I had to guess, the median age of the donors on your database is between 65 and 70-years old, and the median age of a new donor is probably between 60-65 years old. When organizations hear this, they worry that their donor database is going to “eternally lapse”...

Top 5 Mistakes: #4 Legacy “No-Mail” Flags

by Bill Jacobs | Apr 22, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #5 CRM Expectations

by Bill Jacobs | Apr 18, 2024

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...